SM means constantly analyzing and adjusting. Online trends are always changing, so your job is to change along with them. Make sure you have a good reporting tool that gives you the information needed to see if your strategies are working or not. Whether it’s the type of content, posting time, or use of hashtags, make adjustments accordingly to see if it will impact the numbers. This is how you will find the SMM sweet spot for your unique brand.Use your SMM keyword research to your advantage when creating social media content. Include your brand’s keywords in the titles and copy of your content. Even better, use your keywords as hashtags so you’re a part of relevant conversations.